with them at your booth before the show starts. However, because show attendees are often looking for products, show leads can be of a higher quality than from other sources. Each of these stages will require a different marketing strategy that should be clearly identified in the general plan. Find a way to allow your booth traffic to interact with your products or services. Should drive every other decision you make. The single biggest mistake exhibitors make is not instantly communicating what is being sold in generic terms the heading your product would be under in a typical phone book. By gathering email addresses for potential buyers in the gadget industry that we can then follow up with and market to via email or other means. Touch screens are a great way to display any type business offering as long as it's interactive. If you don't know that, you're risking failure at the next event you attend. There is one major disadvantage associated with trade show marketing: the cost and time required. You can make sales, generate leads, enhance your brand and generate PR at a trade show.
#8 May the Best Man Win Have your best sales people on the floor and make it a fun competition. The biggest and best trade media forex show booths definitely have the edge, but not all are successful. Join the crowd at a competitors booth so you can listen to questions and answers. About Marketingsage Marketingsage is a full service marketing firm that helps other marketers and business executives increase revenue by cost-effectively generating sales leads, building brands, launching products and developing sales channels. The benefits of exhibiting at a trade show can surpass any marketing or growth technique. #14 Learn Before you Lead Because of the large investment that's needed to attend trade shows, novice exhibitors tend to focus 100 of their time on themselves. In the end, your people are a big representation of your brand. Collecting email addresses and phone numbers of past attendees comes in handy for this type of trade show preparation. Words To The Wise By Marketingsage Staff. Any company hoping to market successfully needs to know where their product will make the strongest impression. How is a Trade Show Marketing Plan Developed and Implemented? Trade shows are a big investment.